10-2-4 Time
Beautiful Ohio
by
10-2-4 Time was a musical radio program sponsored by Dr Pepper. Its broadcasts combined popular songs and entertainment with the soft-drink brand’s distinctive “10, 2, and 4” slogan, a reminder of the times of day when the company encouraged people to enjoy a bottle.
The program’s musical selections offered listeners a light, accessible mix of familiar tunes. “Beautiful Ohio,” identified here with the broadcast, is a well-known American song that evokes the state’s landscape and a gentle, nostalgic mood.
The result is a snapshot of mid-century sponsored radio: music presented in an easygoing format, with commercial identity woven into the entertainment. It suits listeners interested in vintage popular music and the everyday sound of American radio during the 1940s.
This recording is part of the Old Time Radio collection.
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