Ads and Sales: A Study of Advertising and Selling from the Standpoint of the Ne…
Herbert Newton Casson
Read by LibriVox Volunteers
This book is a treatise on advertising as it was in the United States in 1911.
"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.
"When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods.
"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a better way to do what we are doing." - Summary by TriciaG and from the preface (4 hr 12 min)
Chapters
Preface | 2:36 | Read by Kriti Dwivedi |
Can the Principles of Efficiency Be Applied to Sales? | 13:13 | Read by Kriti Dwivedi |
Efficient Salesmanship | 14:20 | Read by William Allan Jones |
A Sales Campaign - How to Start It | 20:56 | Read by William Allan Jones |
Face to Face Salesmanship | 19:05 | Read by KimberlyB |
The Evolution of Advertising | 20:06 | Read by CJem98 |
The Weak Side of Advertising | 11:29 | Read by Paul Brian Stewart |
The Principles of Efficiency Applied to Advertising | 11:17 | Read by Logan Lorenz |
The Building of an Advertisement | 16:25 | Read by KimberlyB |
An Analysis of Current Advertising, Part 1 | 19:34 | Read by William Allan Jones |
An Analysis of Current Advertising, Part 2 | 22:15 | Read by William Allan Jones |
An Analysis of Current Advertising, Part 3 | 21:23 | Read by William Allan Jones |
An Analysis of Current Advertising, Part 4 | 17:53 | Read by William Allan Jones |
The Future of Advertising | 13:36 | Read by ahinsa |
Public Opinion | 16:00 | Read by TR Love |
The Professional Outsider | 12:46 | Read by TR Love |